I recent­ly saw the new Star Trek movie with my wife (we enjoyed it quite a bit) and in the pre-movie adver­tis­ing there was an advert with a Shaz­am logo on it and if you tagged the ad audio using your Shaz­am app it would hook you up to a store site so you could direct­ly buy the stuff shown with­in the ad.

As an indie film­mak­er, this imme­di­ate­ly intrigued me: how could I put this to use in mar­ket­ing my film projects? So when I got home I did some research. And was shocked by Shazam’s big-brother impli­ca­tions.

Did you know that the newest version of Shazam constantly monitors your surroundings?

shazam

Accord­ing to them, they only “sam­ple” brief moments of your audi­to­ry life to see what “might” match up and you have to opt-in to this intru­sion, but I have no rec­ol­lec­tion what­so­ev­er about mak­ing the choice to click on any option to con­stant­ly mon­i­tor my life.

And as we’ve seen with sites like Face­book (men­tioned in The Atlantic arti­cle), once it amass­es enough users and busi­ness comes call­ing, well, kiss your pri­va­cy goodbye.

No sir, I don’t like it. But it did give me an idea…