Gatorade #TheDebut

Project Description

(Note: twitter video links are broken/gone). This piece for Gatorade’s #TheDebut was a same-day film and deliver spot that aired live via twitter during the halftime break from these high school basketball games. Featuring up-and-comers forward Shareef O’Neal (drafted to Arizona) and point guard Tre Jones (drafted to Duke), the coaches, teammates, and basketball record-holder Nate Robinson, we filmed b-roll, interviews, and slow-motion and delivered to the on-site editor. TWEAK Digital was happy to partner with and support Hunt + Capture on this gig. Plus, pretty fun to see our video has over 1 million views!

Shareef O’Neal video:
Tre Jones video:

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